Wednesday, August 7, 2013

40 Days of Dating

40daysofdating01At Vigilante Living we applaud unconventional living, and to that end we have become aware of an exceptionally unconventional online project from two New York City designers called 40 Days of Dating. The project is the concept of Jessica Walsh (the brilliant new parter of Stefan Sagmeister at Sagmeister & Walsh) and Timothy Goodman, an illustrator, art director and designer with his own firm too. Their project is one part sociology experiment, one part performance art, and one part sincere quest for love. The rules of their game are this, excerpted from their own words:

“What do you do when you’re tired of the prospect of dating? Two good friends with opposite relationship problems found themselves single at the same time. As an experiment, they dated for 40 days.”

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On a daily basis, they answer a questionnaire that summarizes there they are in the relationship’s development. From a design standpoint, its an elegant website, where two illustrators hand letter phrases that capture that moment in time — one for Jessica, one for Timothy, each day. Critics might call it a little like a reality TV show, but actually much more substantive. These two hard-working young people have different issues they’re trying to conquer (fear of commitment, and  a constant longing for companionship) and it seems like they might be getting somewhere with this art installation.

Watch the relationship unfold at:

I just cant help but wonder if this is all a well designed publicity effort for two accomplished young designers… Regardless, I admire their sense of risk-taking. Bravo, young people! Go for broke.


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Portraits by Osvaldo Ponton  & illustrators for lettering credited here.


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