Monday, May 20, 2013

An Ode to Vintage Packaging


Fine, call me a fuddy-duddy, but I prefer this vintage packaging to almost any contemporary food labeling out there. Listen here, General Mills, Dole and Canned Sloppy Joe producer, if your labels were as attractive as these (circa 1920) I’d buy your unhealthy packaged cuisine just because it would look good in my pantry. I discovered these vintage labels at a local historic¬†Wagner Farm, in their refurbished general store from the turn of the 20th Century. In typical Olivia form, I was more intrigued with the packaging of these old cans than checking out the farm animals and crop displays that my daughter was so enthusiastic about. When you are a typeface junkie, this type of good hit (no pun intended) leaves me wondering why more contemporary brands are not tapping into better packaging and logo design. I love the gold outlines, and the use of saturated color.

Here are some brands that “get it”. They reference history, use good type, and still stay relevant somehow. Cafe Bustelo and Mrs. Meyers soap — these label make me feel like I’m buying something of quality that might actually be good for me, and the label was intended as a little work of art, bespeaking a certain pride in the product. Contemporary mainstream packaging is largely so unsexy in comparison.¬†

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