Wednesday, August 14, 2013

Northern California Dreaming

coral_illos_Olivia JoffreyA few months back, I posted about Tiny Atlas Quarterly, a new online travel magazine that is revolutionary in it’s spare layout and poetic photography. San Francisco Bay Area photographer Emily Nathan founded Tiny Atlas Quarterly as an online project to collect new, sumptuously photographed work from locations all around the world. As it happens sometimes in the universe, I was subsequently invited by Tiny Atlas to provide custom illustrations this summer for this piece featured here called “Demystifying Abalone.” Shot in Jenner, California north of San Francisco Bay, Ms. Nathan tapped writer David Prior (formerly Director of Communications at Chez Panisse and the Alice Waters’ Edible Schoolyard Project) to explain the culture of abalone diving and the mollusk’s unique status as rare delicacy and skilled diver’s prize. It’s a private world, and Prior does a wonderful job cracking it open.

blue_geometry_Olivia Joffrey

NorCal House_Olivia Joffrey

canoe_geometry_Olivia Joffrey

Cutting the abalone_closeup

marine_overlay_Olivia Joffrey

Iso_Rabins_Olivia_Joffrey lettering

lettering2_orange bus_OliviaJoffrey

As a native Northern Californian (I’m from Santa Cruz, a surf town on the Monterey Bay) this project was an utter joy to work on. I’ll spare you a tome of Proustian memories of barking elephant seals that served as my alarm-clock through my bedroom window — but suffice it to say that I know this majestic landscape of ice plant and rocky coast like I know my own family. Emily Nathan has done it justice by capturing the messy seaweed waves, the unfinished, unfancy, salt-worn wood beach houses speckled along the cliffs, and the ruddy faces of surfers and divers who spend much of the day in a full wetsuit in the Pacific’s icy waters. I guess I am a bit homesick for Northern California. But at least I can spend some time on Tiny Atlas’ Jenner piece and let my eyes soak in the beauty. And dude, I am all over that orange WV bus.

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