Wednesday, April 9, 2014

Profiles in Vigilante Living: Jeff Atkinson of Shaggo Skateboards

Jeff Atkinson_PVLPlace in a blender: a skateboard, 1970s shag carpet, color-saturated Pantone color, and the grit of a former Olympian. Blend until the you’ve created the most Vigilante sports company in recent memory, Shaggo Skateboards, the world’s first shag carpet-embedded deck mini-cruiser. Today in Profiles in Vigilante Living, we feature Jeff Atkinson, whose company Shaggo offers a funky, unconventional take on a traditional skateboard. I personally have not ridden one yet, but I’m tempted to buy one to just hang in my living room — Shaggo boards look like the love child of Eva Hesse and Stacy Peralta. Jeff himself is a Stanford-educated former Olympic runner (Seoul 1988) who grew up surfing and skating as a byproduct of his Manhattan Beach sunny-weather sport upbringing. “Lots of people made a shag board when I was a kid,” he explains. But when Jeff started making carpeted skateboards for his own kids and their friends, people started asking him to make them one. Soon it became evident that the seed of a business lay in this hobby. He tinkered with the design, enlisting several fabricator until the Shaggo could be made with the carpet embedded into the wood deck itself. In fall of 2013 Shaggo launched a successful Kickstarter campaign, and now –boom— the company is alive, kicking, and showing up all over the skate scene.

Skateboarding itself is rebel sport. Remember the iconic bumper sticker “Skateboarding is Not a Crime”? Skateboarding’s eau de parfum is Rebellion. Ever since little kids began shredding in empty pools in backyard suburban houses, it has been a sport of risk takers. But what is supremely Vigilante to me about about Jeff’s invention of Shaggo Skateboards is the whimsical, “go barefoot”, be wacky and happy vibe of Shaggo. This seems to fly in the face of skateboarding’s hardcore persona. Meanwhile, the Shaggo is constructed as a serious piece of sporting equipment with all the elements a skater would look for. Atkinson explains the sensation of riding a Shaggo as very smooth. Shaggo’s “cushy shag treated decks actually reduce vibration and road noise, are plush under foot, and provide an ultra-fluid glide.” I mean, who needs a safety-pinned earlobe? I’d prefer my unconventional rebellion to provide some comfort. And in a loud color. And beckon me to stay barefoot all day.

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Jeff Atkinson Shaggo founder

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Photos via Shaggo.com and Bo Bridges Photography

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