Thursday, March 21, 2013

Seduced by Packaging

When heading off to a dinner party, I invariably tuck a bottle of Veuve Clicquot under my arm — not because it’s amazing champagne, but because I am simply weak for the brand’s magnificent yellow-orange color. When something is elegantly packaged, it seems I could care less about what is inside. Like many designers, I gravitate to the pretty object in the grocery store that I’d just want around my kitchen or dressing table, tantalizing the eyes. (Is it just me, or does it seem the Europeans are best at product design & packaging?) Below are groceries I purchased this month, just for the great use of labeling, color, and unique type. Don’t ask me what the Galeffi is for!

oranges

galeffi2

galeffi

barnumscookies

gingerbread

tomatosauce

scharffenburger

 

  1. We’re always stocking up on San Marzano tomatoes and Barnum’s animal cookies. I just can’t resist.

    I don’t know a thing about wine, but I am already smitten with Veuve Clicquot based on the package.

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