Friday, May 10, 2013

The Spitfiregirl Heidi Yarger

Heidi Yarger and I met across a crowded bar in San Francisco, where a mutual friend was hosting birthday drinks. Upon being introduced, there was immediately so much to talk about that we could not contain ourselves. From her tales of living and working in Istanbul, to her company Spitfiregirl Design, to our taste in art — we covered a lot of turf. And all was peppered by our similarly torqued humor! Honestly, if Heidi had been a guy, we’d have been making out in the corner by the end of the night. My first impression of Heidi was that of a shockingly big personality contained in the most diminutive little blonde package.

Since that fateful night, Heidi and I have continued on tandem paths with our families and as businesswomen. Spitfiregirl Design is on the cutting edge of digital and print media, and is an established San Francisco graphic design firm (see her featured as a “Design Crush” in  7×7 magazine this March.). To boot, Heidi is a firecracker when it comes to business building. In return for all that Heidi brings to the table, I provide her with insights as an oddball only-child raised by two New Yorkers in the hippie town of Santa Cruz, California. (She recently informed me that Beyonce is no longer in a girl group.) A fair trade? Perhaps. But there is no denying that the design-buddy chemistry is there!

This is the first column in a series of Spitfiregirl/Vigilante Living collaborations. Please dive in as we combine forces on our respective blogs to tackle topics wide, substantive and always 100% sass-injected. Be sure to check back next week for our first installment.

Spitfiregirl Design:  BLOG  // DESIGN WORK

Follow Spitfiregirl: FACEBOOK  // TWITTER // PINTEREST

The Spitfiregirl herself, Heidi Yarger, in San Francisco's Mission District.

The Spitfiregirl herself, Heidi Yarger.

Identity work for The Meeting House, a Michigan restaurant. I adore the custom engraved wood menu clipboards.

Identity work for The Meeting House, a Michigan restaurant. I adore the custom engraved wood menu clipboards.

Spitfiregirl_The Meeting House V2

More branding work for Michigan foodie haunt, The Meeting House.

mood events_spitfiregirl

I just love Heidi’s iteration of the hand-drawn chevron pattern for this events client, Mood Events.

spitfiregirl_bon mimi

I love how she nailed the casual fun feeling for this children’s clothing brand, Bon Mimi.

style me pretty_map

To date, this is the only design project Spitfiregirl Design & I have been blessed to collaborate on. A map for Heidi’s client: Style Me Pretty, the famous wedding blog. I did the illustrations, and Heidi designed the map.


I knew Heidi would go crazy with her own wedding invitations. (What designer does not?) But her’s were simply exquisite, and included a laser-cut hummingbird that felt like a Tord Boontje paper sculpture.



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